Healthcare Market Research

Qualitative Research
Quantitative Research
Pharmaceutical Panel
50H2 Healthcare Surveys
Market Research Programming

At Reckner Healthcare, we provide complete fieldwork solutions for pharmaceutical and medical marketing research projects. We are the most trusted healthcare research company in the nation, serving clients for more than 25 years.

We deliver access to physicians, allied healthcare professionals, payers, decision makers and opinion leaders across the United States and around the world.

From feasibility feedback to proactive troubleshooting, we are passionate about healthcare fieldwork.  When you embark on an ambitious study, we're at your side, helping you navigate your path to success.

Pharmaceutical Market Research

Welcome and thank you for stopping by. We invite you to discover our team – an agile group of expert project managers, professional recruiters and innovative programmers with a shared commitment to customer satisfaction. We hope you'll be inspired to begin a conversation with us.

Anna Cunningham, Senior Project Manager Quantitative Research
Anna Cunningham
Senior Project Manager
Quantitative
Daniel Borneman, Manager Sampling and Panel
Daniel Borneman
Manager
Sampling & Panel
Dawn Brown, Project Manager Quantitative Research
Dawn Brown
Project Manager
Quantitative
Jason Gamber, Executive Director Qualitative & Quantitative Research
Jason Gamber
Executive Director
Qualitative & Quantitative
Jeff Histand, Vice President Business Development
Jeff Histand
Vice President
Business Development
Jennifer Fisher, Senior Project Manager Qualitative Research
Jennifer Fisher
Senior Project Manager
Qualitative
Joan Bauer, Senior Project Manager Qualitative Research
Joan Bauer
Senior Project Manager
Qualitative
Joseph Hopkins, Executive Director, Business Development
Joseph Hopkins
Executive Director
Business Development
Ken Huber, Account Director
Ken Huber
Account Director
Kevin Rohm, Director Sampling and Panel
Kevin Rohm
Director
Sampling & Panel
Kevin Wilchek, Senior Project Manager Sampling and Panel
Kevin Wilchek
Senior Project Manager
Sampling & Panel
Kristin Gartner, Coordinator Sampling and Panel
Kristin Gartner
Coordinator
Sampling & Panel
Leslie Baker, Senior Project Manager Quantitative Research
Leslie Baker
Senior Project Manager
Quantitative
Lexy Frazier, Director Qualitative Research
Lexy Frazier
Director
Qualitative
Linda Diehl, Phone Room Supervisor
Linda Diehl
Phone Room Supervisor
Lori Leo, Project Manager Qualitative Research
Lori Leo
Project Manager
Qualitative
Marisa Blackwell, Senior Project Manager Quantitative Research
Marisa Blackwell
Senior Project Manager
Quantitative
Michael Georgianna, Account Manager
Michael Georgianna
Account Manager
Nick Urda, Account Manager
Nick Urda
Account Manager
Peter Reckner, Senior Vice President Technology and Innovation
Peter Reckner
Senior Vice President
Technology & Innovation
Sharon Little, Project Manager Qualitative Research
Sharon Little
Project Manager
Qualitative
Susan Phillippe, Director Client Relations
Susan Phillippe
Director
Client Relations
Market Research

At Reckner Healthcare, we are committed to your healthcare fieldwork. Whether you are a first-time client or a devoted partner, our purpose is to make every project successful.  We hold ourselves accountable to that success. We leverage our 25 years in pharmaceutical and medical marketing research to advise you on all aspects of the study, from fit and feasibility to respondent engagement and question clarity.

From small agencies to global manufacturers, we appreciate your trust in us. Each and every time you partner with Reckner, your study will be directed by an experienced Project Manager, who stays with your project from initiation to completion. Your Project Manager works in the same office as our recruiters, sample managers and programmers, so questions, complexities and challenges are resolved swiftly and with the expertise of a highly-tenured team.

We deliver the best respondents for your research every time, on time.  Research demands may be moving faster than ever, but you don't have to sacrifice service for speed.  When you work with us, you can have it all – quality, integrity, reliability, and efficiency.

We invite you to begin a conversation with us.

Marketing Research

February 2017
Reckner launches QualEDGE℠, online enhancements to qualitative studies in response to the industry trend of hybrid methodologies.
December 2016
Reckner collaborates with FINE and Confirmit to assist victims of Hurricane Matthew through Save the Children in Haiti. The companies worked together to conduct a survey with nearly 3,000 physicians regarding natural disasters. In return for each physician’s participation, the equivalent of one blanket and one drum of water was donated.
October 2016
Reckner launches the Therapeutic Nutrition Panel, encompassing healthcare professionals who deal with various nutrition issues, such as pediatrics, aging, food allergies, gastro-intestinal, metabolic disease, cognitive health and more.
August 2016
Panel Distinction: 875 Optometrist logins for a single study; 357 Hospital Pharm Director logins in one week.
June 2016
Panel Distinction: Non-Invasive Sports Medicine! 75 completes delivered in less than 1 week for this important, new category.
May 2016
Panel Distinction: 10% of the U.S. dermatologist population login for a critical dermatology study involving four sub-categories of physicians.
January 2016
Reckner is happy to celebrate its Silver Anniversary! Many thanks to our clients, both lifelong and new, for a successful 25 years of market research!
October 2015
Panel Distinction: 13 TDI recruits in under four hours. Two 15-minute surveys programmed and launched in less than five hours. 800 pharmacist logins in less than ten hours.
September 2015
Panel Distinction: 830 Orthopedic Surgeons in two weeks. 50 Hospital Purchasing Directors in less than 24 hours. A 100-TDI study in four weeks with only one reschedule.
August 2015
Panel Distinction: Panel job title review reveals thousands of hospital decision-makers in the panel.
July 2015
Panel Distinction: Hospital CFOs: 90 logins in a single day. Retail Pharmacists: 1837 logins across Independent, Mass Merchandiser, Grocery, and Chain. Hospital Infection Preventionists: 240 logins across five days.
June 2015
Reckner is recognized as a 2015 AMA Gold Top 50 U.S. Market Research Provider. We wish to express our appreciation to you, our clients and friends, for being our valued partner. Thank you for allowing us to serve you in your research endeavors.
May 2015
Panel Distinction: Plastic surgeons: 175 log-ins and 100 completes in less than 24 hours. Dermatologists: 925 log-ins. That's one-tenth of the U.S. population of derms! The C-suite: 125 hospital C-level logins in three days!
healthcare Marketing Client Testimonials

Market Research
Market Research
Qualitative Research
Market Research
Market Research
Qualitative Research
Qualitative Research
Market Research
Market Research
Qualitative Research
Qualitative Research
Commitment
"I really appreciate the flexibility of the team. When we had a need for last minute pretests, they were able to schedule them within a week. This allowed us to stick with an already aggressive timeline so the project could remain on track."
- Top Ten Pharmaceutical Manufacturer
Quality
"I use Reckner because they always put us in touch with the best physicians. They know what to expect when they get on a call. They are prompt and ready for discussion."
- Consultancy Client
Customer Satisfaction
"I have been impressed with Reckner's high level of customer service. Reckner is always very responsive, turning things around very quickly... I have never had to wait more than a few hours (often much less) for a response to an inquiry or request."
- Research Agency Client
Interactive
"Surveys with Reckner Healthcare are... very user-friendly, easily presented, easy to navigate and to understand, and give the opportunity to provide varied responses."
- Hematologist/Oncologist
Integrity
"Reckner is flexible and honest, they come up with solutions, deliver what they say they're going to deliver, positive, and frequent communication, good level of expertise, checks are in place so we're not wasting our time."
- Research Agency Client
Reliability
"I just wanted to let you know that this is the single best recruited study that I have worked on in ten years. 44 interviews so far without a single no-show, wrong number, or time zone error. The best I have ever had!"
- Research Agency Moderator
Teamwork
"The Reckner team has demonstrated themselves as true partners... The whole team was very responsive, flexible and reliable. They added a lot of value...Many of the accomplishments of my team would not happen without the strong support and the high quality service from Reckner."
- Top Ten Pharmaceutical Manufacturer
Flexibility
"When I work with Reckner I think of it as two companies working together towards the same goal as opposed to a client and a vendor... You guys couldn't be happier to accommodate us. You put the relationship with your client, their satisfaction, and their peace of mind above anything else. I feel like a priority instead of an item on your to do list. I trust you so much."
- Research Agency Client
Accountability
"I have been extremely impressed with Reckner... What I think strikes me the most is the sense of ownership and pride in their work. Reckner genuinely wanted us to succeed and went out of their way to provide solutions and suggestions."
- Top Ten Pharmaceutical Manufacturer
Experience
"We rely on Reckner's expertise and current industry awareness. They know how a study will convert before we even get into field. They care about their work and the level of detail they can provide regarding fielding based on past projects is insane."
- Research Agency Client
Continuous Improvement
"Programming is exceptional, especially on difficult studies – they can program anything."
- Research Agency Client
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Anna Cunningham
Senior Project Manager
Quantitative
Nothing is impossible, the word itself says, "I'm possible!"- Audrey Hepburn

Anna manages quantitative research studies for our clients across the entire process. From pricing and feasibility to study execution, from US domestic work to emerging markets, Anna has touched it all. A charismatic leader, Anna brings extensive experience to her research projects, including 10+ years in data collection. She is incredibly detail-oriented, and consistently goes the extra mile to make her clients happy.
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Daniel Borneman
Manager
Sampling & Panel
"The successful warrior is the average man, with laser-like focus."- Bruce Lee

Daniel manages the Sample Team and supervises the flow of work throughout the department. He oversees the access of sample across all clients and project types, including providing pricing and feasibility. With nearly 15 years working directly in Sample, Dan brings his clients a level of knowledge and expertise that is unsurpassed in the industry.
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Dawn Brown
Project Manager
Quantitative
"By failing to prepare, you are preparing to fail."- Benjamin Franklin

Dawn manages exceptionally-large, multi-faceted Customer Value studies for key clients, which is a perfect fit for her. Dawn excels in complexity. She has held an array of research positions across her 15+ years (Quant PM, Quant Support; Coding Procedure Development; OE Coding), and she holds a Certificate for Project Fundamentals in Project Management.
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Jason Gamber
Executive Director
Qualitative & Quantitative
"It's the can-do attitude which separates excellence from mediocrity."

Jason leads the client service and project management teams for our Qualitative and Quantitative departments. Jason has more than 15 years' experience in healthcare operations in both full service and data collection environments. He has expertise in every mode of quantitative pharmaceutical market research in the United States and internationally.
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Jeff Histand
Vice President
Business Development
"Commit to what you know you can do, not to what you hope you can."

Jeff has 15+ years' research experience in the healthcare and pharmaceutical industries. From qualitative and quantitative data collection to operations management, Jeff has extensive knowledge of the complexities of market research, enabling him to help his clients anticipate challenges and think through details to ensure success.
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Jennifer Fisher
Senior Project Manager
Qualitative
"Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times."- John Gerzema

Jennifer manages all aspects of qualitative data collection and field management projects, from feasibility assessment and pricing to project implementation and billing. She has more than 15 years' experience in both full service and data collection. Jennifer is well-known among clients for her positive attitude, attention to detail and superior service.
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Joan Bauer
Senior Project Manager
Qualitative
"Strive not to be a success, but rather to be of value."- Albert Einstein

Joan manages all aspects of qualitative data collection and field management projects, from feasibility assessment and pricing to project implementation and billing. A Reckner teammate for 20+ years, Joan's expertise is extensive, and she is known among her clients for her detailed level of communication and collaborative approach to problem-solving.
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Joseph Hopkins
Executive Director
Business Development
"Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon... must inevitably come to pass"

Joseph has 20+ years' experience of corporate operations management responsibilities, including strategic sourcing, procurement, program management, and business development within the Healthcare and Life Sciences industry. Having served in executive management roles for companies such as Kaiser Permanente, 3M, GSK and Allergan, Joseph brings a unique leadership and extensive knowledge to ensure world-class development and implementation of client engagement practices.
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Ken Huber
Account Director
"Imagination is more important than knowledge"- Albert Einstein

Ken has 15+ years' experience in data collection, primarily focused on the pharmaceutical and healthcare industries. Ken's expertise includes pricing and feasibility for global data collection, and he uses his experience to proactively help his clients stay on budget and achieve their research goals.
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Kevin Rohm
Director
Sampling & Panel
"The bottom line is integrity."

Kevin has nearly twenty years' experience in market research, with 15 years dedicated to sampling and database management. He has provided sample for thousands of healthcare and pharmaceutical, quantitative and qualitative projects. His broad knowledge of therapeutic areas is considered invaluable by his clients.
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Kevin Wilchek
Senior Project Manager
Sampling & Panel
"We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort."- Jesse Owens

Kevin works directly with our clients to satisfy their sample requirements and projects. With almost a decade of experience in the market research industry, Kevin brings extensive national and international sample project management experience, including feasibility, fieldwork, questionnaire design and data processing across a multitude of Healthcare, Consumer and B2B studies.
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Kristin Gartner
Coordinator
Sampling & Panel
"If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them."- Henry David Thoreau

Kristin fulfills and executes sample requests, as well as assists with the general updating and maintenance of the Reckner Healthcare Panel. A veteran of the Reckner phone room, Kristin's recruiting experience affords her an outstanding rapport with our panelists as well as project management team. With her first-hand recruiting experience, Kristin intimately understands the importance of a targeted, responsive panel.
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Leslie Baker
Senior Project Manager
Quantitative
"Whatever you do, work at it with all your heart"- Colossians

Leslie works directly with key clients, managing their monthly message tracker studies and quantitative studies. Over the last few years, Leslie has become our resident expert in recruiting HCPs on the topic of PAH (Pulmonary Arterial Hypertension). With 15+ years of experience, Leslie brings extensive knowledge of both qualitative and quantitative, having worked previously as a recruiter and a field manager. She brings a personal touch to all her client interactions.
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Lexy Frazier
Director
Qualitative
Nothing is impossible, the word itself says, "I'm possible!"- Audrey Hepburn

Lexy oversees the project management and recruiting teams and supports the global team by providing pricing and feasibility for clients all over the world. Lexy brings 20+ years' experience in qualitative research in both full service and data collection environments. Lexy has extensive knowledge of recruiting various audiences.
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Linda Diehl
Phone Room Supervisor
"Every day is a new adventure."

Linda brings nearly two decades' of market research experience to her role managing Reckner's recruiting team. Having worked in the phone room as a recruiter herself, Linda possesses an in-depth understanding of what it takes to recruit successfully. She has also served as an interviewer and was instrumental in building Reckner's Key Opinion Leader panel. Linda's positive attitude pervades every project she touches, regardless of difficulty, making Reckner's recruiting team among the best in the industry.
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Lori Leo
Project Manager
Qualitative
"The most important thing in communication is hearing what isn't said."- Peter Drucker

Lori manages qualitative data collection and field management projects, from feasibility assessment and pricing to project implementation and billing. In addition to several years' in the phone room, Lori has an extensive customer service background, responding quickly and positively to all requests. Her friendly manner combined with her persistence ensure that her studies are fully recruited time and again.
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Marisa Blackwell
Senior Project Manager
Quantitative
"Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not."- Oprah Winfrey

With 20+ years in the research industry, Marisa brings a level of experience that is both rare and esteemed. She has worked across all aspects of the business, including recruiting, interviewing, data entry, and project management. Marisa is known throughout the company and with her clients for her positive, can-do attitude and willingness to "go the extra mile."
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Michael Georgianna
Account Manager
"No legacy is so rich as honesty."- William Shakespeare

Michael has more than 20 years' experience in market research, account management and marketing. This extensive background affords Michael a comprehensive understanding of market research best practices with the overarching goal of client service. Michael is an active member of MRA, Philadelphia Chapter, where he has served as Secretary and as President.
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Nick Urda
Account Manager
"Client service is built on quality and reliability, but also integrity & sincerity."

Nick has been in the market research industry for nearly ten years. Beginning his research career in project management, Nick has in-depth knowledge of what it takes for a research initiative to succeed. He brings this experience to his clients, helping them determine the most efficient and effective method to achieve their goals.
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Peter Reckner
Senior Vice President
Technology & Innovation
"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." - Albert Einstein

Leading Reckner's in-house data processing team, Peter brings 20+ years' experience in technology-based market research. With an extensive background in operations, IT, and data processing, he has collaborated with clients on project design and methodology leading to innovative quantitative surveying techniques. Peter's vision helps keep Reckner fresh and cutting-edge, developing tools to maximize efficiency while bringing ease of use to respondents and clients alike.
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Sharon Little
Project Manager
Qualitative
"If you stumble, make it part of the dance."

Sharon manages all aspects of qualitative data collection, from project implementation to billing. Having started as a Reckner Qualitative Project Coordinator, she is known for her attention to detail and thorough communication. Sharon uses her intimate understanding project administration to work successfully on even the most complex projects.
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Susan Phillippe
Director
Client Relations
"Honesty and transparency make you vulnerable. Be honest and transparent anyway."- Mother Teresa

Susan has overseen thousands of quantitative projects during her 20+ years in this industry. Her depth of experience is recognized by both clients and colleagues who consider her one of the top experts in quantitative medical data collection, offering operational consultative expertise for both domestic and international projects.