Reckner Healthcare had the opportunity to be a part of the annual Intellus Worldwide Institute that took place in New Brunswick, NJ, earlier in September. I, along with Susan Phillippe and Kevin Rohm, descended upon the Hyatt Regency, eager to learn what was going on in the industry.
The Intellus team cultivated a varied agenda, including, but not limited to, sessions related to the “Gold Standard for Rare Disease Market Research Recruiting,” using AI to “Super[charge] your Launch Insights,” and planning for the future, with “Healthcare in 2030”, asking the question, “Will you be ready?”
Throughout the event, Tom Donnelly from Research Partnership and his team on Health Literacy ran a great scavenger hunt, which gave opportunity to say hello to new faces, play a competitive game, and learn a bit more about the struggles among patients to truly understand their disease and treatments (I came in 2nd)
We also had the chance to join a committee working to spearhead a change in design among screeners, in an effort to minimize the pain respondents feel when tasked with longer-than-average qualifying questions. This centralized database was a hot topic of conversation at the event, and we look forward to the opportunity to provide our feedback on this new approach.
The event gave us the opportunity to say hello to many of our suppliers, clients, and friends; we can’t wait to see everyone again in Charlotte for the Intellus Worldwide Summit in March!
Written by Anna Marie Cunningham