How to Maximize the Success of Your Virtual Central Location (VCL) Day

Posted inHealthcare Market Research, Market Research, RecruitingTags: , , , , , ,

A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first several day(s) of interviews are often the most important components of your market research study. Preliminary feedback gives you the opportunity to make adjustments to study materials and stimuli and allows your moderators to fine-tune the discussion guide. Your clients may also be listening-in and/or watching interviews live so it’s paramount these high visibility interviews are earmarked for success to kick off your research project well!

Being prepared and thinking through the logistics of a VCL day in advance will not only save you time and money throughout the process but can increase show rates to ensure the ever important “end client” satisfaction!

Here are some tips for making your next VCL day a success:

Allow for ample recruiting time, plus some! Depending on your screener requirements and quota needs, plan for 3 weeks prior to the VCL Day allowing us to recruit a diverse mix of respondents; especially when you need interviews during business hours to accommodate end client listening-in and/or viewing.

When possible, provide “desirable” availability to help respondents schedule at the best time for them. Allocating evening times, lunch times, or an early morning time slot can make all the difference. Factoring in extra breaks will allow you to make any adjustments seamless from one interview to the next. Also, avoid scheduling your VCL day on a Monday or the day after a US holiday. We want to be sure your VCL respondents are fresh, prepared and bring the best of themselves to the interview.

Square away the platform logistics. Share expectations with respondents early in the process to confirm they will be able to access your platform of choice and complete any tech check requirements. We also recommend choosing a reliable high-touch platform that offers tech help to respondents as needed. Having a live technician available to assist respondents and troubleshoot ensures that interviews will start on time and stay on schedule.

Clearly identify any specific quota needs. What type of respondents do your clients want to see? Plan ahead to be sure they are represented.

Allow for overrecruits if time and budget allow. Not only are your respondents busy healthcare professionals, but they are also people, and life happens to us all sometimes. Building in a buffer helps guarantee you will get the day one data you need!

Share consent forms early on. Allow sufficient time to obtain the needed respondent consent before interviews begin.

Finalize any pre-work logistics well in advance. Respondents need ample time to thoughtfully prepare, complete, and return assignments by the scheduled start date.

Get the most out of your virtual central location day so your research study runs smooth from start to finish,  ensuring you get the day one data you need; despite the range of respondents or their various locations across the U.S. Contact us today to learn more about our services and how we can help solve your qualitative research needs.

Need to Improve Your Quantitative International Healthcare Research?

Posted inHealthcare Market Research, International Research, Quantitative Market Research

Recruiting, fielding, and data collection in quantitative market research for healthcare is complicated, and when you are working internationally, it becomes particularly challenging. Whether you are on the client or vendor side, here are ten tips to make your international quantitative healthcare research successful – and easier.
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Reckner is Recognized in the Insights Association Market Research Top 30 Award

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This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.

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9 Tips to Make Sure Your Healthcare Market Research Project is Successful

Posted inMarket Research, Recruiting, UncategorizedTags: , ,

Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.

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The Dreaded Qual Homework Assignment

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HCPs (and let’s be honest, most people) have mixed reactions to homework assignments of any kind. On the one hand, they appreciate that qual homework can save time and make the interview more effective. If the topic or assignment itself is particularly interesting or novel, they may enjoy getting the extra time to prepare, and it could even be fun!

On the other hand, there are also reasons they don’t like homework. HCPs may worry they won’t have enough time to complete the assignment when it is convenient for them. They may think the homework is difficult – that it is too involved or requires too many steps to complete. Or the homework may seem redundant or irrelevant to the interview from their perspective.

However, qual homework is a valuable tool in healthcare research and is part of many qualitative projects.

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For Healthcare Market Research Success, Take Care of Panelists!

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The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research, and then keeping them engaged to participate in future projects. Of course, that also means continually growing our panels to have enough of the right people when you need them. That’s why we implemented Respondent First™.

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Why One Panel Partner is Better than Three … or Five

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You have probably heard the saying “less is more.” Or your mother (or grandmother) may have said, “Too many cooks in the kitchen spoil the broth.” And that’s true of market research: the fewer the “cooks” or panel partners included in the project, the greater the probability of success. And it’s especially true of healthcare market research, where it is rare that one data collection or panel company can fill the complete quota of respondents. Even worse, some partners are just not good partners, and you may not know this! Your primary healthcare panel must be able to carefully manage all the partners in your project to ensure they use consistent processes. That is the key to finishing the project with high-quality data on time and within budget. Continue reading “Why One Panel Partner is Better than Three … or Five”

Lessons Learned from Researching Ambulatory Surgery Centers

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Technological innovations are enabling even more procedures to be performed outside the traditional hospital setting, driving interest in market research with healthcare professionals in ambulatory surgical centers (ASCs). Additionally, that trend is expected to continue. Becker’s ASC Review cites that currently, 41% of all surgeries are performed in ASCs and that 68% of all orthopedic surgeries will be conducted in ASCs by the mid-2020s. 

Recruiting healthcare professionals for market research studies is always challenging. However, ASCs pose some additional challenges for those who want to conduct marketing research in that environment. Reckner Healthcare has broad experience conducting marketing research with ASC leadership, administrators, physicians, and staff. Here are a few recent qualitative projects we completed successfully: Continue reading “Lessons Learned from Researching Ambulatory Surgery Centers”

Want Better Healthcare Market Research? Use Enhanced Profiling

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Healthcare is a complex industry and getting more complicated all the time. Hospitals consolidate into larger and larger hospital systems, including urgent care and surgery centers. More procedures are being done in doctor’s offices. And during the pandemic, telehealth came into its own as well. With this complexity, of course, comes a key challenge for healthcare marketing research: who is the best-qualified respondent for your project, and how do you find them? Continue reading “Want Better Healthcare Market Research? Use Enhanced Profiling”