Why Partner with Reckner Healthcare for Your Market Research Needs? When it comes to healthcare market research, the quality of your respondents can make or break a study. At Reckner Healthcare, we pride ourselves on offering access to a diverse pool of expert respondents, ensuring your research gives the insights you need! Expert Respondents Across […]
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Intellus Worldwide Institute 2024
Reckner Healthcare had the opportunity to be a part of the annual Intellus Worldwide Institute that took place in New Brunswick, NJ, earlier in September. I, along with Susan Phillippe and Kevin Rohm, descended upon the Hyatt Regency, eager to learn what was going on in the industry. The Intellus team cultivated a varied agenda, […]
Summer 2024 | Database Highlights
Every month, hundreds of new healthcare professionals are added to our research panel. These professionals are actively participating in our studies, providing valuable insights and expertise. In this July this year alone, close to 300 new healthcare professionals were added to the panel. This expansion, each month, significantly enhances our ability to meet companies’ market […]
Reckner Healthcare Supports Kin Golf Outing
Over the summer, Reckner Healthcare supported the Kin Wellness and Support Center at their annual golf outing! Kin supports over 300 families in Bucks County with integrative services, support, therapy, and fitness to caregivers and patients fighting cancer. Reckner was happy to support the golf outing and help raise awareness and money for the great […]
For Reckner Healthcare, Taking Care of Panelists is a Top Priority
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research. It’s equally as important to keep them engaged so they are willing and want to participate in future projects. This […]
The 12 Days of Healthcare Market Research
9 Tips to Make Sure Your Healthcare Market Research Project is Successful
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
The Dreaded Qual Homework Assignment
HCPs (and let’s be honest, most people) have mixed reactions to homework assignments of any kind. On the one hand, they appreciate that qual homework can save time and make the interview more effective. If the topic or assignment itself is particularly interesting or novel, they may enjoy getting the extra time to prepare, and […]
For Healthcare Market Research Success, Take Care of Panelists!
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research, and then keeping them engaged to participate in future projects. Of course, that also means continually growing our panels to […]
Why One Panel Partner is Better than Three … or Five
You have probably heard the saying “less is more.” Or your mother (or grandmother) may have said, “Too many cooks in the kitchen spoil the broth.” And that’s true of market research: the fewer the “cooks” or panel partners included in the project, the greater the probability of success. And it’s especially true of healthcare […]