You have probably heard the saying “less is more.” Or your mother (or grandmother) may have said, “Too many cooks in the kitchen spoil the broth.” And that’s true of market research: the fewer the “cooks” or panel partners included in the project, the greater the probability of success. And it’s especially true of healthcare […]
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Lessons Learned from Researching Ambulatory Surgery Centers
Technological innovations are enabling even more procedures to be performed outside the traditional hospital setting, driving interest in market research with healthcare professionals in ambulatory surgical centers (ASCs). Additionally, that trend is expected to continue. Becker’s ASC Review cites that currently, 41% of all surgeries are performed in ASCs and that 68% of all orthopedic […]
Want Better Healthcare Market Research? Use Enhanced Profiling
Healthcare is a complex industry and getting more complicated all the time. Hospitals consolidate into larger and larger hospital systems, including urgent care and surgery centers. More procedures are being done in doctor’s offices. And during the pandemic, telehealth came into its own as well. With this complexity, of course, comes a key challenge for […]
5 Critical Questions to Ask Your Healthcare Panel Provider
Sampling is one of the biggest challenges facing marketing researchers today. Lack of consumer confidence in surveys, concerns about privacy, “professional” respondents, and bots are all combining to lower response rates and weaken data quality. That is true for general B2C and B2B marketing research, but it is especially severe in marketing research in the […]
New to Healthcare Market Research?
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians. Add to that problem that most HCPs are extremely busy professionals, and their time is valuable. As a result, based on our experience, less than […]
Taking Care of Our Healthcare Panel Members, So They Take Care of You
Recruiting and maintaining healthcare professionals in our Healthcare panel is an ongoing challenge. However, because Reckner has been tackling this challenge successfully for years, we know what is required. We take care of our panelists and, as a result, they are more likely to be willing to participate in your study with high-quality and thoughtful […]
Go Backstage on Qual Research Recruiting
You know how those cooking shows portray making macarons as being oh so simple, but in reality there’s more to it than meets the eye? Well, the same is true in qualitative recruiting. We know we make it look easy ;), but here’s how the magic really happens:
The Bonuses you get from our Quant Team
Everyone loves a BOGO (buy one get one free), right? While we cannot offer you a BOGO on your next quant project (sorry!), you do get several bonuses from your quant team that you may not know about. Faulty Logic Finder In the complexity of finalizing the questionnaire, study logic can be prone to errors. […]
Behind the Scenes on Sample Management
Continuing our look behind the scenes at Reckner, today we’re taking a tour through the Sample and Panel Management Team. (Check out our behind the scenes tour of the Quant Team). Who We Are The Sample and Panel Management Team oversees the Reckner Healthcare Professional Panel and is the center of all study activity. Some […]
Transforming in-person research to virtual
Transforming your in-person research to a virtual setting can seem impossible or, at the very least, challenging. But, it can be done! With 30 years’ fieldwork experience, we are uniquely positioned to deliver creative, reliable, efficient solutions. Here are three examples of recent client projects: Printed Homework Materials 18 Interviews: Dermatologists, Patients & Caregivers Triads […]