The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research. It’s equally as important to keep them engaged so they are willing and want to participate in future projects. This […]
Category Archives: Uncategorized
The 12 Days of Healthcare Market Research
9 Tips to Make Sure Your Healthcare Market Research Project is Successful
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
The Dreaded Qual Homework Assignment
HCPs (and let’s be honest, most people) have mixed reactions to homework assignments of any kind. On the one hand, they appreciate that qual homework can save time and make the interview more effective. If the topic or assignment itself is particularly interesting or novel, they may enjoy getting the extra time to prepare, and […]
For Healthcare Market Research Success, Take Care of Panelists!
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research, and then keeping them engaged to participate in future projects. Of course, that also means continually growing our panels to […]
Why One Panel Partner is Better than Three … or Five
You have probably heard the saying “less is more.” Or your mother (or grandmother) may have said, “Too many cooks in the kitchen spoil the broth.” And that’s true of market research: the fewer the “cooks” or panel partners included in the project, the greater the probability of success. And it’s especially true of healthcare […]
Lessons Learned from Researching Ambulatory Surgery Centers
Technological innovations are enabling even more procedures to be performed outside the traditional hospital setting, driving interest in market research with healthcare professionals in ambulatory surgical centers (ASCs). Additionally, that trend is expected to continue. Becker’s ASC Review cites that currently, 41% of all surgeries are performed in ASCs and that 68% of all orthopedic […]
Want Better Healthcare Market Research? Use Enhanced Profiling
Healthcare is a complex industry and getting more complicated all the time. Hospitals consolidate into larger and larger hospital systems, including urgent care and surgery centers. More procedures are being done in doctor’s offices. And during the pandemic, telehealth came into its own as well. With this complexity, of course, comes a key challenge for […]
5 Critical Questions to Ask Your Healthcare Panel Provider
Sampling is one of the biggest challenges facing marketing researchers today. Lack of consumer confidence in surveys, concerns about privacy, “professional” respondents, and bots are all combining to lower response rates and weaken data quality. That is true for general B2C and B2B marketing research, but it is especially severe in marketing research in the […]
Taking Care of Our Healthcare Panel Members, So They Take Care of You
Recruiting and maintaining healthcare professionals in our Healthcare panel is an ongoing challenge. However, because Reckner has been tackling this challenge successfully for years, we know what is required. We take care of our panelists and, as a result, they are more likely to be willing to participate in your study with high-quality and thoughtful […]