By Kevin Rohm, Director of Sampling & Panel Services
Alexa, Siri, 24-hour news feeds. Having information on demand is a good thing, right? Eh, maybe not so much in physician market research.
Continue reading “Why Crushing your Timeline is not always a Good Thing”A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”
by Lexy Frazier, Director Qualitative Recruiting
We bid on literally thousands of qualitative recruiting studies each year, and often with new clients I am asked why they should use us. Price being equal or similar, what are the factors that should be considered in choosing a qualitative recruiting vendor?
Continue reading “Going beyond the evite in Qualitative Recruiting”By David Reckner, President
In 1991 or 92, I had the privilege to participate in a panel discussion at the South by Southwest Conference in Austin, TX. On the panel was a promoter from Washington, DC Seth Hurwitz. While I would not call him a friend, I always found him to be smart, tough, and sarcastic and he knew how to put on a concert. After the moderator had finished with his prepared questions to the panel, a queue of audience members assembled to ask questions. The first or second person in line was a band manager from the DC area who had prepared a ten-minute diatribe about how Seth was perpetually letting the local DC music scene down by not booking her band. Seth patiently sat and waited for the manager to finish then calmly responded, “I think that gas should be free. Everybody needs it. Why doesn’t the government force the gas companies to give it away?”
After I stopped laughing, I realized that Seth had distilled one of the pillars of economics into a question that anyone could understand quickly and simply: Why isn’t gas free?
Continue reading “Gas Should Be Free”Our client was looking for 75 Purchasing Managers and Directors for participation in a long-term community.
We delivered nearly 25% more than what they were hoping for – 97 hospital purchasing leaders!
Our client programmed a study but it did not function properly. With the clock ticking, our client asked us to jump in.
Our Programming, Hosting & QA team came to the rescue with fast-turn Programming & Hosting plus Quality Review.
We launched & fielded so the project was still on-time despite the DIY setback.
What can be done over the weekend? A lot! We recruit 23 PCPs and 23 PUDs for a 45-minute interview. Start Fri. End Mon. Happy client.
A client came to us in a panic, looking for 30 dermatologists for a 30-minute TDI in less than 2 days (a feat which another provider said would be impossible to achieve). Our onsite phone room made the impossible possible. We did it… with a 100% show rate.
Our client was looking for 75 Endos at a 25% IR for a 45 minute-survey. We delivered! We successfully generated over 300 logins to hit quota.
A client was looking to speak to dentists who were early in their career. We leveraged social media to find the right respondents, all who had been in practice for 10 years or less.
