New to Healthcare Market Research?

Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians. Add to that problem that most HCPs are extremely busy professionals, and their time is valuable. As a result, based on our experience, less than […]

Introducing Respondent First™

There’s been a lot of discussion about physician burnout. Simultaneously (and perhaps ironically), there is also the reality of increasing physician compensation (see the Medical Group Management Association’s annual compensation survey). Clearly, these trends are having an impact on physician market research participation. Our analysis of physician market research participation shows that, while healthcare professionals […]