Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians. Add to that problem that most HCPs are extremely busy professionals, and their time is valuable. As a result, based on our experience, less than […]
We love it when a plan comes together! We recruited and completed an online survey about bipolar disorder with 45 psychologists in 24 hours.
There’s been a lot of discussion about physician burnout. Simultaneously (and perhaps ironically), there is also the reality of increasing physician compensation (see the Medical Group Management Association’s annual compensation survey). Clearly, these trends are having an impact on physician market research participation. Our analysis of physician market research participation shows that, while healthcare professionals […]
By Kevin Rohm, Director of Sampling & Panel Services Alexa, Siri, 24-hour news feeds. Having information on demand is a good thing, right? Eh, maybe not so much in physician market research.
A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”
by Lexy Frazier, Director Qualitative Recruiting We bid on literally thousands of qualitative recruiting studies each year, and often with new clients I am asked why they should use us. Price being equal or similar, what are the factors that should be considered in choosing a qualitative recruiting vendor?
By David Reckner, President In 1991 or 92, I had the privilege to participate in a panel discussion at the South by Southwest Conference in Austin, TX. On the panel was a promoter from Washington, DC Seth Hurwitz. While I would not call him a friend, I always found him to be smart, tough, and […]
Our client was looking for 75 Purchasing Managers and Directors for participation in a long-term community. We delivered nearly 25% more than what they were hoping for – 97 hospital purchasing leaders!
Our client programmed a study but it did not function properly. With the clock ticking, our client asked us to jump in. Our Programming, Hosting & QA team came to the rescue with fast-turn Programming & Hosting plus Quality Review. We launched & fielded so the project was still on-time despite the DIY setback.
What can be done over the weekend? A lot! We recruit 23 PCPs and 23 PUDs for a 45-minute interview. Start Fri. End Mon. Happy client.