Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
Add to that problem that most HCPs are extremely busy professionals, and their time is valuable. As a result, based on our experience, less than one-third of professionals in any medical category may participate in marketing research with any regularity. You can’t meet your quota by sending the panel more invitations, as you can with general consumer population surveys. There are simply not enough HCPs to go around.
To help with this, we’ve developed a resource that shares 9 essential tips to help make sure your healthcare market research project is successful.
Click Here, to download the free Tip Sheet.