A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first […]
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research, and then keeping them engaged to participate in future projects. Of course, that also means continually growing our panels to […]
Sampling is one of the biggest challenges facing marketing researchers today. Lack of consumer confidence in surveys, concerns about privacy, “professional” respondents, and bots are all combining to lower response rates and weaken data quality. That is true for general B2C and B2B marketing research, but it is especially severe in marketing research in the […]