A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first […]
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints: What’s the Participation Rate Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.
In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research. Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote […]
We recently surveyed 600 HCPs to determine what they think of Patient Chart Research. Here’s the full infographic. And here are some of the highpoints: The How The top ways HCPs complete Patient Chart Research are: toggle between the online survey and patient files on one device (41%), use two devices, such as laptop & […]
We recently surveyed 1000+ Healthcare Professionals to find out how their practices have changed since the onset of COVID-19. Here’s the full infographic. And here are some of the highpoints: Patient Interactions As expected, prior to the pandemic the vast majority of patient interactions were conducted in person. Today, that number has been reduced by […]