Reckner Healthcare had the opportunity to be a part of the annual Intellus Worldwide Institute that took place in New Brunswick, NJ, earlier in September. I, along with Susan Phillippe and Kevin Rohm, descended upon the Hyatt Regency, eager to learn what was going on in the industry.
The Intellus team cultivated a varied agenda, including, but not limited to, sessions related to the “Gold Standard for Rare Disease Market Research Recruiting,” using AI to “Super[charge] your Launch Insights,” and planning for the future, with “Healthcare in 2030”, asking the question, “Will you be ready?”
Throughout the event, Tom Donnelly from Research Partnership and his team on Health Literacy ran a great scavenger hunt, which gave opportunity to say hello to new faces, play a competitive game, and learn a bit more about the struggles among patients to truly understand their disease and treatments (I came in 2nd)
We also had the chance to join a committee working to spearhead a change in design among screeners, in an effort to minimize the pain respondents feel when tasked with longer-than-average qualifying questions. This centralized database was a hot topic of conversation at the event, and we look forward to the opportunity to provide our feedback on this new approach.
The event gave us the opportunity to say hello to many of our suppliers, clients, and friends; we can’t wait to see everyone again in Charlotte for the Intellus Worldwide Summit in March!
Every month, hundreds of new healthcare professionals are added to our research panel. These professionals are actively participating in our studies, providing valuable insights and expertise.
In this July this year alone, close to 300 new healthcare professionals were added to the panel. This expansion, each month, significantly enhances our ability to meet companies’ market research needs with a diverse, highly qualified, and vetted pool of participants. Whether you are looking for in-depth qualitative insights or robust quantitative data, we have the right professionals ready to contribute.
We had an excellent number of those in the veterinary industry over the summer due to ongoing marketing campaigns targeting this demographic, specifically. Our marketing team is ready and able to recruit any specialty needed.
Take a look at some quickfire statistics from July in the graphic below.
In the fast-paced and ever-evolving world of healthcare market research, the need for reliable, accurate, and timely data is paramount. As a leading market research sample supplier, we pride ourselves on being the most organized, transparent, and tenured provider in the industry. Our commitment to delivering the best customer service ensures that our clients can make informed decisions with confidence.
Here’s what sets us apart:
Unmatched Organization and Precision
At the core of our success is our meticulous attention to detail. We understand that in healthcare market research, even the smallest oversight can lead to significant discrepancies. That’s why our processes are designed to ensure that every project is handled with the utmost precision. From the initial recruitment phase to the final data delivery, our team employs rigorous checks and balances to maintain the highest standards of quality. Our well-structured approach allows us to manage complex projects efficiently, ensuring that our clients receive accurate and actionable insights every time.
Transparency: Building Trust through Honesty
Transparency is the foundation of our client relationships. We believe that open and honest communication is crucial for successful collaboration. Our clients are kept informed at every stage of the project, from feasibility assessments to final delivery. We provide clear and detailed updates, ensuring that there are no surprises along the way. This level of transparency not only builds trust but also allows our clients to have complete confidence in the data they receive.
Tenured Expertise: Decades of Industry Experience
With decades of experience in healthcare market research, we have developed a deep understanding of the unique challenges and nuances of the industry. Our tenured team of experts brings a wealth of knowledge and insights to every project, ensuring that our clients benefit from our extensive experience. We have a proven track record of successfully managing a wide range of studies, from focus groups and home use tests to large-scale quantitative surveys. Our longevity in the industry is a testament to our commitment to excellence and our ability to adapt to the ever-changing market research landscape.
Exceptional Customer Service: Putting Clients First
At the heart of our operations is a dedication to providing exceptional customer service. We understand that our clients’ needs are diverse and often complex, and we go above and beyond to ensure their satisfaction. Our team is always available to address any concerns, answer questions, and provide support throughout the entire research process. We take a proactive approach to problem-solving, anticipating potential issues before they arise and implementing effective solutions. Our clients know that they can rely on us to deliver not only high-quality data but also a seamless and positive experience.
A Commitment to Integrity and Excellence
Integrity is a core value that permeates every aspect of our business. We adhere to the highest ethical standards in all our dealings, ensuring that our practices are fair, honest, and responsible. Our commitment to integrity is reflected in our approach to feasibility assessments and honoraria, where we provide accurate and realistic estimates that our clients can trust. By maintaining this high level of integrity, we reinforce our reputation as the most trusted healthcare market research recruiting and fieldwork company.
In an industry where precision, reliability, and trust are paramount, we have established ourselves as the gold standard in healthcare market research. Our unparalleled organization, transparency, tenured expertise, and exceptional customer service set us apart from the competition. We are proud to be the partner of choice for agencies and organizations seeking the highest quality data and insights. As we continue to evolve and grow, we remain committed to upholding these principles and delivering excellence in every project we undertake.
Partner with us and experience the difference of working with a transparent, tenured, and customer-focused team in the healthcare market research industry. Your success is our mission, and we are here to support you every step of the way.
Check out this case study about purchasing and usage patterns in a hospital setting. This research required extensive access to our HCP panel where we screened nearly 5,000 HCPs, and surveyed 2,000.
Over the summer, Reckner Healthcare supported the Kin Wellness and Support Center at their annual golf outing! Kin supports over 300 families in Bucks County with integrative services, support, therapy, and fitness to caregivers and patients fighting cancer. Reckner was happy to support the golf outing and help raise awareness and money for the great work Kin Wellness and Support Center is doing in Bucks County! Read more about the event in the County Herald and find out more about Kin Wellness .
HCP UX brings together over two decades of excellence in executing consumer In-Home-Use tests with our best-in-class healthcare professional panel. Receive a medical professional’s opinion healthcare products that consumers use. We ship your product directly to the HCP’s office to test and review. Healthcare professionals will get hands-on testing and share their opinions providing our clients with valuable information and a competitive edge in the market. Consumers value the opinions of their medical professionals, let’s partner to bring their opinions direct to consumers and manufacturers.
Building Consumer Confidence and Increasing Brand Power
Consumer products that are backed by healthcare professionals bring value and influence to the brand. For example, if a consumer is pondering over which sunscreen to purchase during the summer months, they are most likely going to choose the sunscreen that has been tested and approved by a dermatologist. Opinions of professionals are valued and directly influence consumer behavior.
This is how we are closing the gap between healthcare professionals and consumers – giving our healthcare professional panel first-hand user experience to everyday products before they come to market.
Products that are appropriate but not limited to: alocohol swabs, bandages, crutches, walkers, fitness watches and fitness technology, humidifiers, lotions, lubricants, nebulizers, toothbrushes, sunscreen, wipes and more!
Brand power grows when an expert stands behind it – together we will give your clients and their brands greater influence in the market and extend confidence in the products they are purchasing.
Want to learn more about this? Reach out to one of our experts at healthcare@reckner.com to schedule a time to learn more!
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research. It’s equally as important to keep them engaged so they are willing and want to participate in future projects. This also means we are continually growing our panels, so we have enough of the right people when our clients need them. That’s why we implemented Respondent First™.
Respondent First™ began as a very deliberate, company-wide strategy to make Reckner Healthcare the go-to supplier of physician access in the United States. Since its introduction:
Our physician panel grew 4% in 2022.
Reckner’s ability to fill quotas by specialty has also improved and our clients have taken notice. In 2022, 98% more in the Radiation and Oncology sector, nearly 62% more with Ophthalmologists, 64% more with Rheumatologists, 57% more in the Allergy and Immunology field, and 28% more with Nephrology.
We have also grown in our ability to reach specialty nurses, nurse practitioners, and physician assistants, whose sphere of influence in healthcare and importance to market research has dramatically risen over the last two years, leading to a 30% increase in studies that include these professionals.
Email deliverability is excellent, with Sender Score consistently rating us 99/100 and Google rating us with zero delivery errors.
Our HCP panelists have responded very positively to the policies of Respondent First™, as illustrated by this representative testimonial from one of our panel physicians: “I have participated in many Reckner surveys over the years, and this sounds great. Thank you for respecting my time. I look forward to seeing new survey opportunities.”
We introduced Respondent First™ a few years ago to formalize our approach to treating our panel members respectfully and professionally. This became Reckner’s philosophy for running our business, encompassing all aspects of managing our business and ensuring our research community’s long-term health. We believe that by taking care of our panelists today, they will continue to participate in and take care of your studies in the future.
We have a passion for helping our clients succeed. When you succeed – we succeed. Our researchers know that the data we collect and provide is incredibly important and directly tied to your success! From our panel to our programming to our project management team and our account managers – we want to make sure you have the best experience possible! We light up when we receive comments like this from our clients. It means so much to us to bring ease, success, and joy to the projects we work on!
A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first several day(s) of interviews are often the most important components of your market research study. Preliminary feedback gives you the opportunity to make adjustments to study materials and stimuli and allows your moderators to fine-tune the discussion guide. Your clients may also be listening-in and/or watching interviews live so it’s paramount these high visibility interviews are earmarked for success to kick off your research project well!
Being prepared and thinking through the logistics of a VCL day in advance will not only save you time and money throughout the process but can increase show rates to ensure the ever important “end client” satisfaction!
Here are some tips for making your next VCL day a success:
Allow for ample recruiting time,plus some! Depending on your screener requirements and quota needs, plan for 3 weeks prior to the VCL Day allowing us to recruit a diverse mix of respondents; especially when you need interviews during business hours to accommodate end client listening-in and/or viewing.
When possible, provide “desirable” availabilityto help respondents schedule at the best time for them. Allocating evening times, lunch times, or an early morning time slot can make all the difference. Factoring in extra breaks will allow you to make any adjustments seamless from one interview to the next. Also, avoid scheduling your VCL day on a Monday or the day after a US holiday. We want to be sure your VCL respondents are fresh, prepared and bring the best of themselves to the interview.
Square away the platform logistics. Share expectations with respondents early in the process to confirm they will be able to access your platform of choice and complete any tech check requirements. We also recommend choosing a reliable high-touch platform that offers tech help to respondents as needed. Having a live technician available to assist respondents and troubleshoot ensures that interviews will start on time and stay on schedule.
Clearly identify any specific quota needs. What type of respondents do your clients want to see? Plan ahead to be sure they are represented.
Allow for overrecruits if time and budget allow. Not only are your respondents busy healthcare professionals, but they are also people, and life happens to us all sometimes. Building in a buffer helps guarantee you will get the day one data you need!
Share consent forms early on. Allow sufficient time to obtain the needed respondent consent before interviews begin.
Finalize any pre-work logisticswell in advance. Respondents need ample time to thoughtfully prepare, complete, and return assignments by the scheduled start date.
Get the most out of your virtual central location day so your research study runs smooth from start to finish, ensuring you get the day one data you need; despite the range of respondents or their various locations across the U.S. Contact us today to learn more about our services and how we can help solve your qualitative research needs.
