In the new normal, we hear a lot of talk about minimizing
risk – making trade-offs between potential exposure and living life
(professionally and personally). For HCPs, this could mean seeing patients, but
not participating in in-person research.
Though the steep decline of in-person research may be
disconcerting for researchers, there are upsides to remote research – areas of
opportunity that you may not have anticipated.
As a 3-decade healthcare recruiter, here are some ideas for
embracing the new normal:
We recently surveyed 600 HCPs to determine what they think of Patient Chart Research. Here’s the full infographic. And here are some of the highpoints:
The top ways HCPs complete Patient Chart Research are: toggle between the online survey and patient files on one device (41%), use two devices, such as laptop & tablet (32%), or print out the patient information (14%).
Electronic Health Records impact patient chart research with 57% of HCPs saying EHRs make it easier, but 28% saying they make it harder. Interestingly, this varies by specialty: Nearly 3/4 of Oncologists and Rheumatologists say EHRs make it easier but that same number of OB/Gyns and Psychiatrists say they make it harder.
We recently surveyed 1000+ Healthcare Professionals to find out how their practices have changed since the onset of COVID-19.
Here’s the full infographic. And here are some of the highpoints:
As expected, prior to the pandemic the vast majority of patient interactions were conducted in person. Today, that number has been reduced by more than half with patient interactions by phone and video increasing 7x and 15x respectively to be about equal in prevalence.
Hospitals. Surgery Centers. Long Term Care. . .The life sciences industry is changing, and conducting market research with administrators in these practice settings is increasingly critical in understanding the pharma and medical device marketplace.
Through extensive panel outreach efforts, our Administration and Leadership Panel has expanded to include more than 260,000 administrator across these settings:
150,000+ Hospital Administrators
12,000+ Surgery Center Executives
90,000+ Long Term Care Decision Makers (i.e., Home Health, Skilled Nursing, Assisted Living, and Memory Care)
And, our panel targeting capabilities enables us to identify decision-makers in many job titles, across virtually every department and area of responsibility:
As we prepare for a new decade of
healthcare recruiting, we continually ask ourselves “how can we positively
impact the future of healthcare MR?”
For us, the answer lies in
Similar to environmental sustainability which emphasizes the importance of taking steps now to reverse negative consequences in the future, Reckner’s Respondent SustainabilitySM is about the long-term health of our research community. We believe that by taking care of our panelists today, they will continue to participate in and take care of your studies in the future.
in healthcare recruiting is a promise. Whether it’s qual or quant research,
feasibility is the first commitment we make to a client, and it’s the one that
sets the foundation for the project. If we say a project is feasible, then that
means we are committed to seeing it through to the end – no getting 70
completes out of a 100 and then telling the client they are on their own for
the other 30. An accurate feasibility
assessment ensures that we do not over promise and under deliver.
addition to getting an accurate view of the project, a feasibility discussion
can be useful even before you submit a proposal to a client. In fact, we’re happy to consult and be a
sounding board at the study concept stage.
We’ll provide insights, such as sharing what we’ve done in that space
previously, to help direct your client conversations, proposals and study
you’re ready for the formal feasibility estimate, we’ll ask questions and possibly
ask for a little more time: