Hospitals. Surgery Centers. Long Term Care. . .The life sciences industry is changing, and conducting market research with administrators in these practice settings is increasingly critical in understanding the pharma and medical device marketplace.
Through extensive panel outreach efforts, our Administration and Leadership Panel has expanded to include more than 260,000 administrator across these settings:
150,000+ Hospital Administrators
12,000+ Surgery Center Executives
90,000+ Long Term Care Decision Makers (i.e., Home Health, Skilled Nursing, Assisted Living, and Memory Care)
And, our panel targeting capabilities enables us to identify decision-makers in many job titles, across virtually every department and area of responsibility:
As we prepare for a new decade of
healthcare recruiting, we continually ask ourselves “how can we positively
impact the future of healthcare MR?”
For us, the answer lies in
Similar to environmental sustainability which emphasizes the importance of taking steps now to reverse negative consequences in the future, Reckner’s Respondent SustainabilitySM is about the long-term health of our research community. We believe that by taking care of our panelists today, they will continue to participate in and take care of your studies in the future.
in healthcare recruiting is a promise. Whether it’s qual or quant research,
feasibility is the first commitment we make to a client, and it’s the one that
sets the foundation for the project. If we say a project is feasible, then that
means we are committed to seeing it through to the end – no getting 70
completes out of a 100 and then telling the client they are on their own for
the other 30. An accurate feasibility
assessment ensures that we do not over promise and under deliver.
addition to getting an accurate view of the project, a feasibility discussion
can be useful even before you submit a proposal to a client. In fact, we’re happy to consult and be a
sounding board at the study concept stage.
We’ll provide insights, such as sharing what we’ve done in that space
previously, to help direct your client conversations, proposals and study
you’re ready for the formal feasibility estimate, we’ll ask questions and possibly
ask for a little more time:
by Kevin Rohm, Director of Sampling and Panel Services
During my “I know everything” teenage years, my mother would
put me in place with her beloved quote “We have two ears and one mouth so that
we can listen twice as much as we speak.” While I am many years removed from my mother’s
sage advice, I was recently reminded about the power of listening.
We were struggling with a high number of partial completes
on a study. Our client and our team got
together to figure out what was happening. It was painful on both ends – our
client needed the study finished fast and wanted more survey invites sent
out. We knew the partial rate was way out
of line but couldn’t figure out why.
Hitting the pavement the other day, it occurred to me that
training for a race is a bit like Qual recruiting. I can’t just get up on race day and start
running; I have to train all year long. Qual recruiting is the same way. Our recruiters just don’t call physicians
randomly, and physicians don’t just up and participate in qualitative research.
We maintain positive relationships with our healthcare professionals consistently
day in and day out, so they respond to our calls. Our recruiters and project
managers are like the lean, weathered runners I see on the annual Broad Street
Run. With an average tenure of 15+ years, our team has honed their craft
through thousands of recruits.
By Kevin Rohm, Director of Sampling and Panel Services
As a healthcare professional panel provider for 29 years,
you could say we’ve seen it all! So, it
comes as no surprise that we have some strong opinions about what it takes to
get the right sample for your DIY survey.
Here are our top 4 tips:
To most people, exclusion lists fall somewhere between the quantum void (aka, nothing) and the quark (aka, minutiae). But – like physics – just because we don’t think deeply about them, doesn’t mean they aren’t important!
What & Why
An exclusion list is needed when multiple panel providers
are brought in to support a study. If a healthcare
professional (HCP) receives a study invite through one panel provider and either
terminates at some point or completes the study, then we do not want that
respondent to be invited by another panel provider.
We add the respondent to the exclusion list and share the list with the
other panel providers, so they do not send that same survey invitation to that
Sidenote: Although Reckner typically completes 90% of studies with our own panel, when we do bring on a partner for our data collection, we provide an exclusion list.And since we often serve as a partner for other provider’s studies, we also ask for exclusion lists, so that we can tailor the distribution of our invitations accordingly.