Oh, the humble tracker study. Perhaps it is the bane of your existence or maybe it’s your bread and butter. Either way, tracker studies are important and can take a lot of effort! We conduct lots of tracker studies, and while we can do them in our sleep, there are actually a few tips that […]
Category Archives: Uncategorized
Panel Perspectives: What HCPs Think of Qualitative Market Research
We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints: What’s the Participation Rate Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.
Moving In-person Research to Remote Research: 5 Upsides
In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research. Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote […]
Panel Perspectives: What Healthcare Professionals Think of Patient Chart Research
We recently surveyed 600 HCPs to determine what they think of Patient Chart Research. Here’s the full infographic. And here are some of the highpoints: The How The top ways HCPs complete Patient Chart Research are: toggle between the online survey and patient files on one device (41%), use two devices, such as laptop & […]
Panel Perspectives: The Impact of COVID-19
We recently surveyed 1000+ Healthcare Professionals to find out how their practices have changed since the onset of COVID-19. Here’s the full infographic. And here are some of the highpoints: Patient Interactions As expected, prior to the pandemic the vast majority of patient interactions were conducted in person. Today, that number has been reduced by […]
Behind the Scenes on Quant Research
by Dawn Brown, Project Manager Did you ever take a behind-the-scenes tour of a movie set, entertainment park, zoo or aquarium? The best part is often learning how things get done – the magic that makes it all happen. Well, quant research is nowhere near as exciting as a Disney tour, but here’s our behind-the-scenes […]
Operations Update
We are operating as usual. In response to the COVID-19 pandemic, we have taken the following steps: 1. Our staff has transitioned to working remotely until further notice.2. We have worked with our clients and rescheduled or reworked all in-person testing. With the exception of in-person research, we do not anticipate any disruption in service […]
Introducing Admin Access for Long Term Care Facilities & Ambulatory Surgery Centers
Hospitals. Surgery Centers. Long Term Care. . .The life sciences industry is changing, and conducting market research with administrators in these practice settings is increasingly critical in understanding the pharma and medical device marketplace. Through extensive panel outreach efforts, our Administration and Leadership Panel has expanded to include more than 260,000 administrator across these settings: […]
Introducing Reckner’s Respondent SustainabilitySM
As we prepare for a new decade of healthcare recruiting, we continually ask ourselves “how can we positively impact the future of healthcare MR?” For us, the answer lies in Respondent SustainabilitySM. Similar to environmental sustainability which emphasizes the importance of taking steps now to reverse negative consequences in the future, Reckner’s Respondent SustainabilitySM is […]
Feasibility: Avoiding the Perils of Over Promising & Under Delivering
by Susan Phillippe, Director Feasibility in healthcare recruiting is a promise. Whether it’s qual or quant research, feasibility is the first commitment we make to a client, and it’s the one that sets the foundation for the project. If we say a project is feasible, then that means we are committed to seeing it through […]