A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first […]
Tag Archives: market research
Reckner is Recognized in the Insights Association Market Research Top 30 Award
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
9 Tips to Make Sure Your Healthcare Market Research Project is Successful
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
Psychologists, super fast.
We love it when a plan comes together! We recruited and completed an online survey about bipolar disorder with 45 psychologists in 24 hours.
Introducing Respondent First™
There’s been a lot of discussion about physician burnout. Simultaneously (and perhaps ironically), there is also the reality of increasing physician compensation (see the Medical Group Management Association’s annual compensation survey). Clearly, these trends are having an impact on physician market research participation. Our analysis of physician market research participation shows that, while healthcare professionals […]
Why Crushing your Timeline is not always a Good Thing
By Kevin Rohm, Director of Sampling & Panel Services Alexa, Siri, 24-hour news feeds. Having information on demand is a good thing, right? Eh, maybe not so much in physician market research.
Qual Team to the Rescue
A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”
Going beyond the evite in Qualitative Recruiting
by Lexy Frazier, Director Qualitative Recruiting We bid on literally thousands of qualitative recruiting studies each year, and often with new clients I am asked why they should use us. Price being equal or similar, what are the factors that should be considered in choosing a qualitative recruiting vendor?
Gas Should Be Free
By David Reckner, President In 1991 or 92, I had the privilege to participate in a panel discussion at the South by Southwest Conference in Austin, TX. On the panel was a promoter from Washington, DC Seth Hurwitz. While I would not call him a friend, I always found him to be smart, tough, and […]
Long-term Community Recruiting
Our client was looking for 75 Purchasing Managers and Directors for participation in a long-term community. We delivered nearly 25% more than what they were hoping for – 97 hospital purchasing leaders!