A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first […]
Tag Archives: qualitative research
Go Backstage on Qual Research Recruiting
You know how those cooking shows portray making macarons as being oh so simple, but in reality there’s more to it than meets the eye? Well, the same is true in qualitative recruiting. We know we make it look easy ;), but here’s how the magic really happens:
Transforming in-person research to virtual
Transforming your in-person research to a virtual setting can seem impossible or, at the very least, challenging. But, it can be done! With 30 years’ fieldwork experience, we are uniquely positioned to deliver creative, reliable, efficient solutions. Here are three examples of recent client projects: Printed Homework Materials 18 Interviews: Dermatologists, Patients & Caregivers Triads […]
HCP Recruiting during Covid-19
While the pandemic has slowed some things down, that just isn’t the case with our Healthcare Professional Panel. They continue to be engaged and responding to study invites, even the heroes who are on the front lines. Here are some of our latest COVID-19 recruits: Qualitative 3 Days to Recruit – 5 Pulmonologists – 2 […]
Going Retro with Confirmation Calls
By Sharon Little, Project Manager If you’ve ever texted from one side of the house to your family member on the other side of the house, you know just how appealing electronic communication is. And in qualitative recruiting, electronic communication is essential – study invites, pre-work and patient charts all rely on our e-comms. But, […]
Panel Perspectives: What HCPs Think of Qualitative Market Research
We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints: What’s the Participation Rate Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.
Moving In-person Research to Remote Research: 5 Upsides
In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research. Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote […]
Cool Recruits: Snake Bites
While all of the studies we recruit for are important, some are just plain cool too! Our latest cool recruits: Snake Bites/ Anti-venom: 6 toxicologists and ER healthcare professionals for a 45-minute phone interview 35 pharmacy directors and ICU & ER physicians for a 60-minute interview. Very piercing!
The Recruiting Lessons I Learned from Running
by Michael Georgianna, Account Director Hitting the pavement the other day, it occurred to me that training for a race is a bit like Qual recruiting. I can’t just get up on race day and start running; I have to train all year long. Qual recruiting is the same way. Our recruiters just don’t call […]
Qual Team to the Rescue
A client needed 20 OB Gyns for a 1-hour interview asap. Her original vendor had the project for a month, and it was not recruited. Our Qual Team came to the rescue with a fully-recruited study in less than a week and a half, prompting our client to say “you guys rocked it.”