Author Archives: Sara Sultanik
How to Maximize the Success of Your Virtual Central Location (VCL) Day
A VCL day, also known as a viewing day, pilot day, or immersion day; can be done on a local or national scale via individual interviews or group conferences that are conducted through a screen sharing platform. Like in-person interviews, the moderator hosts the discussion using either a phone, meeting link, or webcam. These first […]
Need to Improve Your Quantitative International Healthcare Research?
Recruiting, fielding, and data collection in quantitative market research for healthcare is complicated, and when you are working internationally, it becomes particularly challenging. Whether you are on the client or vendor side, here are ten tips to make your international quantitative healthcare research successful – and easier.
Reckner is Recognized in the Insights Association Market Research Top 30 Award
This July, Reckner was recognized as one of the Top 30 Market Research Companies from Insights Association. We are proud to be able to serve our clients and the industry well and distinguish ourselves as leaders.
9 Tips to Make Sure Your Healthcare Market Research Project is Successful
Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.
Pro Tips for Recruiting Healthcare Administrators
Healthcare Administrators are a key audience for many companies these days. Unfortunately, Healthcare Administrators, especially those in hospitals, are often more difficult to recruit than other healthcare professionals.
The Dreaded Qual Homework Assignment
HCPs (and let’s be honest, most people) have mixed reactions to homework assignments of any kind. On the one hand, they appreciate that qual homework can save time and make the interview more effective. If the topic or assignment itself is particularly interesting or novel, they may enjoy getting the extra time to prepare, and […]
For Healthcare Market Research Success, Take Care of Panelists!
The key to successful healthcare market research is high-quality respondent participation, especially among physicians. For Reckner Healthcare, that means finding the right person, making sure they will give thoughtful, high-quality responses and complete your research, and then keeping them engaged to participate in future projects. Of course, that also means continually growing our panels to […]
Why One Panel Partner is Better than Three … or Five
You have probably heard the saying “less is more.” Or your mother (or grandmother) may have said, “Too many cooks in the kitchen spoil the broth.” And that’s true of market research: the fewer the “cooks” or panel partners included in the project, the greater the probability of success. And it’s especially true of healthcare […]
Lessons Learned from Researching Ambulatory Surgery Centers
Technological innovations are enabling even more procedures to be performed outside the traditional hospital setting, driving interest in market research with healthcare professionals in ambulatory surgical centers (ASCs). Additionally, that trend is expected to continue. Becker’s ASC Review cites that currently, 41% of all surgeries are performed in ASCs and that 68% of all orthopedic […]