You know how those cooking shows portray making macarons as being oh so simple, but in reality there’s more to it than meets the eye? Well, the same is true in qualitative recruiting. We know we make it look easy ;), but here’s how the magic really happens:
Author Archives: Cindy Cluett
The Bonuses you get from our Quant Team
Everyone loves a BOGO (buy one get one free), right? While we cannot offer you a BOGO on your next quant project (sorry!), you do get several bonuses from your quant team that you may not know about. Faulty Logic Finder In the complexity of finalizing the questionnaire, study logic can be prone to errors. […]
Behind the Scenes on Sample Management
Continuing our look behind the scenes at Reckner, today we’re taking a tour through the Sample and Panel Management Team. (Check out our behind the scenes tour of the Quant Team). Who We Are The Sample and Panel Management Team oversees the Reckner Healthcare Professional Panel and is the center of all study activity. Some […]
Transforming in-person research to virtual
Transforming your in-person research to a virtual setting can seem impossible or, at the very least, challenging. But, it can be done! With 30 years’ fieldwork experience, we are uniquely positioned to deliver creative, reliable, efficient solutions. Here are three examples of recent client projects: Printed Homework Materials 18 Interviews: Dermatologists, Patients & Caregivers Triads […]
HCP Recruiting during Covid-19
While the pandemic has slowed some things down, that just isn’t the case with our Healthcare Professional Panel. They continue to be engaged and responding to study invites, even the heroes who are on the front lines. Here are some of our latest COVID-19 recruits: Qualitative 3 Days to Recruit – 5 Pulmonologists – 2 […]
Panel Perspectives: The Impact of COVID-19 on Processes at Medical Offices
We recently surveyed about 400 of our Panelists to determine how COVID-19 was impacting the processes and work in their medical offices. Here’s the full infographic. And here are some of the highpoints: 93% of HCPs are conducting or will soon conduct in-office visits. About half of HCPs are using telehealth more now than in […]
Going Retro with Confirmation Calls
By Sharon Little, Project Manager If you’ve ever texted from one side of the house to your family member on the other side of the house, you know just how appealing electronic communication is. And in qualitative recruiting, electronic communication is essential – study invites, pre-work and patient charts all rely on our e-comms. But, […]
4 Tips for Tracker Studies
Oh, the humble tracker study. Perhaps it is the bane of your existence or maybe it’s your bread and butter. Either way, tracker studies are important and can take a lot of effort! We conduct lots of tracker studies, and while we can do them in our sleep, there are actually a few tips that […]
Panel Perspectives: What HCPs Think of Qualitative Market Research
We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints: What’s the Participation Rate Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.
Moving In-person Research to Remote Research: 5 Upsides
In the new normal, we hear a lot of talk about minimizing risk – making trade-offs between potential exposure and living life (professionally and personally). For HCPs, this could mean seeing patients, but not participating in in-person research. Though the steep decline of in-person research may be disconcerting for researchers, there are upsides to remote […]