Recruiting and maintaining healthcare professionals in our Healthcare panel is an ongoing challenge. However, because Reckner has been tackling this challenge successfully for years, we know what is required. We take care of our panelists and, as a result, they are more likely to be willing to participate in your study with high-quality and thoughtful responses. Further, because we develop a partnership with our panel members, they are more likely to continue to work with us throughout their careers.
You know how those cooking shows portray making macarons as being oh so simple, but in reality there’s more to it than meets the eye? Well, the same is true in qualitative recruiting. We know we make it look easy ;), but here’s how the magic really happens:
Everyone loves a BOGO (buy one get one free), right? While we cannot offer you a BOGO on your next quant project (sorry!), you do get several bonuses from your quant team that you may not know about.
Faulty Logic Finder
In the complexity of finalizing the questionnaire, study logic can be prone to errors. Our QA Managers and Programmers have literally read through thousands of studies, so they identify errors before they get into programming and more importantly, before they get into pretest.
Sample Plan Adviser
Thousands of studies means thousands of sample plans, so odds are we’ve recruited for this before. Our Project and Sample Managers use their experience and know-how to better target healthcare professionals, maximizing your incidence rate while maintaining the integrity of your sample plan.
Potential Problem Fixer
We hate to say it . . . problems do happen. Most of our teammates have decades of experience so they’ve seen it all, and they will present solutions to resolve any issues which may arise.
Variables Identification Consultant
Our Project Managers will help create variables to make your data processing needs easier – whether that’s for the data file, tables, coding process and more.
Presentation Planner
Our market is changing, faster than ever, and it can be difficult to anticipate what data may be needed after the project concludes With most of our Project Managers having hundreds of clients, they can anticipate Agency Management and Pharma Client questions, and thereby provide free consultations on banner points, a tab plan, and more.
While each of these things might seem small individually, taken together they save significant time on the backend –avoiding re-contacts, delivering results on time, and focusing your efforts on presenting the data, rather than chasing it. Bonus!
Continuing our look behind the scenes at Reckner, today we’re taking a tour through the Sample and Panel Management Team. (Check out our behind the scenes tour of the Quant Team).
Who We Are
The Sample and Panel Management Team oversees the Reckner
Healthcare Professional Panel and is the center of all study activity. Some of us work behind the scenes on the
operations / process side and others are on the frontlines of client or panel
communications. Whether you work
directly or indirectly with us will depend on what you need from Reckner:
Qualitative Recruiting: you’ll be working with a Qual Project Manager and that person will work with us to secure the recruiting list needed for your project.
Programming & Hosting: you’ll partner with a Quant Project Manager and that person will work with us to specify the sample needed and email the study invitations.
Sample Only (aka, Portal): you’ll collaborate directly with our team, whether this is for the full sample needed or for a top-off project.
So whichever service you need from Reckner, the Sample and
Panel Management Team will be involved.
What We Do:
Essentially, anything that involves the panel involves our
team, but our key activities include:
Expanding and maintaining the panel
Managing disbarment lists and auditing
Distributing study invitations
Providing call lists for the Reckner phone room
Conducting list matches
Addressing questions from the panel
Updating panel contact information
What We Can Tell You
We’re a bit like the Secret Service. While we cannot give away all of our trade
secrets, there are a few things that happen behind the scenes that we can
share. We’ll focus on what happens when you come to us directly for Sample:
List Match
List match studies can be cringe-worthy, but we have
creative ways to match to your list – no matter how bad it is. And, likely,
we’ve seen it before – missing field designations, multiple people on a single
line, duplicates, incomplete names. While we’d love a list that was “clean,” we
live in the real world – we will make your list work!
Project Management
We assign clients a single project manager, so from bid to
bill, you’re working with the same person. This is true of one-time, top-off
clients, as well as our regular sample clients.
Consultation
Because a single person is responsible for your study, that
person will watch response rates and will advise on sending reminders or new
invites, prior to suggesting a change in honoraria.
Efficiency
No one has time for back and forth emails or incomplete
planning. We’re experts in providing
sample for your study – regardless of size, specialty or study type. We provide quick turn around on everything –
from bid to list match to study invitations.
Creativity
Finding the right sample is part science, part art. We employ multi-modal recruiting and innovative targeting to deliver the right respondents for your project.
Transforming your in-person research to a virtual setting can seem impossible or, at the very least, challenging. But, it can be done! With 30 years’ fieldwork experience, we are uniquely positioned to deliver creative, reliable, efficient solutions.
Here are three examples of recent client projects:
Triads and Individual discussions about Pediatric Atopic Dermatitis
We mailed the printed homework materials to each patient/caregiver and included a return mailer.
Collage Creation
12 Psoriatic Arthritis Patients
2-Hour Virtual Focus Groups (4)
We sent poster board, post-it notes, pens and Fedex return labels to complete a collage during the virtual focus group and return to us.
Device Testing
30 Diabetes Nurse Educators, Retail Pharmacists, Endocrinologists and Primary Care Providers
90-Minute Focus Groups and 60-Minute Individual Video Interviews (mix)
We shipped a diabetes pen and uncannulated needles to test during their virtual interview.
These are just three examples of how we partnered with clients to successfully transform their in-person research needs to a virtual setting. We’re happy to consult with you on how to do the same for your next project.
While the
pandemic has slowed some things down, that just isn’t the case with our
Healthcare Professional Panel. They continue to be engaged and responding to
study invites, even the heroes who are on the front lines.
Here are some of our latest COVID-19 recruits:
Qualitative
3 Days to Recruit
– 5 Pulmonologists
– 2 Respiratory Therapists
– 30-min Interview
If you’ve ever texted from one side of the house to your family member on the other side of the house, you know just how appealing electronic communication is. And in qualitative recruiting, electronic communication is essential – study invites, pre-work and patient charts all rely on our e-comms.
But, phone calls – you know that jingle (or fav song) you
hear when someone wants to actually speak with you 😉 – they are critical too,
and our phone room uses them to “confirm” your interview times.
Beyond keeping your no-show rates down, here are four more
benefits of an “old-school” confirmation call:
1 Sets a positive mindset. A confirmation call is much more personal than an email or text reminder. It communicates to panelists just how important they are to the study and thereby sets the stage for enthusiastic engagement.
2 Enhances the discussion. Calling panelists establishes a connection between the panelists and the research project. Panelists feel invested in the study, often thinking about the topic beforehand and preparing ahead of time.
3 Helps with future recruiting. Confirmation calls sometimes end up as discussions and if other panelists are having a difficult time qualifying, a confirmed panelist can shed some light on why that may be happening. This helps inform the study designer in the event that criteria needs to be adjusted.
4 Addresses long project times. If you’re scheduling calls well in advance then confirmation calls are critical for reminding panelists of their meeting with you. The calls also enable us to proactively reschedule if needed, rather than discovering at the last minute that a panelist cannot attend.
Of course, the efficient and easy electronic communication
continues to have its esteemed place in qualitative recruiting. And yet, we’re keeping that old friend, the
phone call, because there’s nothing like a “Hello?” for building a connection
across the physical and virtual divide.
Oh, the humble tracker study. Perhaps it is the bane of your
existence or maybe it’s your bread and butter.
Either way, tracker studies are important and can take a lot of effort!
We conduct lots of tracker studies, and while we can do them
in our sleep, there are actually a few tips that can help your tracker studies
go a bit smoother (so they don’t keep you awake at night!):
We recently surveyed 250 of our Panelists to determine what they thought of qualitative market research. Here’s the full infographic. And here are some of the highpoints:
What’s the Participation Rate
Our HCPs are active across both qual and quant methodologies, with 84% saying they would participate in phone research.
